Dec
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Building Buzz to Beat the Big Boys: Word of Mouth Marketing for Small Businesses
Filed Under (Tips) by admin on 10-12-2009
Review
“The Web has caused a redefinition of business systems and how they interact and dialogue with consumers. This is especially true for small businesses, which face challenges marketing their products and services and competing with large, often global competitors. O’Leary (CEO, advertising agency) and Sheehan (Univ. of Oregon) successfully take on the challenge of addressing these important “how-to” issues for small businesses. They establish a basic road map–customers-c…
PRICE $39.95
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There are tons of great ideas for any sized business in this book. If you use just one idea, it will be well worth the price. I would highly recommend this book to anyone who wants to grow their business.
This is 21st Century marketing; a must read for all small business owners who are battling the Big Boys – that’s all of us. Steve O’Leary and Kim Sheehan walk you through the process of identifying your customers, and establishing, growing and supporting your virtual customer community. For store owners who are tired of paying for coupons that just discount your price to your regular customers, who are sick of the high cost and low results of radio, television and newspapers, and who want to understand and implement a marketing concept that will yield tangible results, this is where you start.
This book takes you step by step through the stages of building, implementing and measuring the results of a marketing plan that leverages the strengths that a small business has. It is full of real world advice to overcome the resources that large companies have and get the customers in YOUR door. This book does an excellent job of describing where the future of marketing for a small business is going. Read it and get ahead of everyone else!